Onitsuka Tiger

My Town My Tracks

Brand Positioning & Engagement brief.

Capture authentic stories by Japanese locals talking about their lives in their neighbourhood.

Films + 30 Instagram visuals (per ambassador), used online, in print and for 3D store layouts.

Concept repeated over several seasons and adopted by other regions.

Blast Radius (2013-14)

Nike Football
Olé/The Other Game

Nike Women
Keep Up

Onitsuka Tiger
Made Of Japan

Onitsuka Tiger
My Town My Tracks

Grolsch Filmworks
In Search of the Unicorn

Grolsch
Global Digital Strategy

Nike Golf
The Pursuit of Sweetness

SIRE
Marked for Life

Nikon
European Digital Strategy

Nikon Coolpix
Holiday Countdown app

Michelin
E-Commerce pilot

Visa
The Future Takes Visa

KvK: 73075795

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