Onitsuka Tiger

Made Of Japan

Brand Positioning & Engagement brief.

Communicate the brand’s Japanese provenance (which most people didn’t know).

Be authentic, avoid clichés, intrigue fashionistas with a typically-Japanese eye for detail.

‘Big shoe’ concept (in-store, print, film) refreshed for 3 years.

Strawberry Frog / Amsterdam Worldwide (2007-09)

Nike Football
Olé/The Other Game

Nike Women
Keep Up

Onitsuka Tiger
Made Of Japan

Onitsuka Tiger
My Town My Tracks

Grolsch Filmworks
In Search of the Unicorn

Grolsch
Global Digital Strategy

Nike Golf
The Pursuit of Sweetness

SIRE
Marked for Life

Nikon
European Digital Strategy

Nikon Coolpix
Holiday Countdown app

Michelin
E-Commerce pilot

Visa
The Future Takes Visa

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