"Simon is one of those rare individuals that not only makes the work better, but makes the way you make work better. A powerful combination of insight and enthusiasm, Simon is always an asset to the team."

Richard Gorodecky

Former Executive Creative Director
Amsterdam Worldwide

"Simon was Strategy Director of the lead agency for Nikon across Europe. From the first day, Simon was passionate about the brand, and inspired and motivated all involved with the challenge of driving Nikon towards digital transformation in our communications strategy. We couldn't have done it without Simon's strategic leadership and insight."

Danielle Walsh

Former Head of MarCom
Nikon Europe

"Like all great insights, Simon is especially good making the complex simple, grounding it in humanity and keeping us all true. He parachuted in to help us with a challenge for a global account that we’d been struggling with for weeks. With very little to go on from me, no first-hand experience in the category and no time to spare, Simon got to the core of the issue and came back with a brief of wonder and clarity."

David Warner

Former Executive Creative Director
StrawberryFrog Amsterdam

"Simon made a huge contribution to reshape the global digital strategy for Grolsch. His analytical competence and ability to steer and support the creative process helped a lot to develop a completely renewed Grolsch presence on digital platforms."

Ronald van Amerongen

Former Global Brand Director
Grolsch

"It was a privilege to have Simon run our strategy team. His skills in the range of strategic services, from consumer insights to digital journey mapping to campaign planning, enabled our entire agency to perform and deliver at a higher level. And his collaborative approach and positive nature made working with him always a pleasure. He led by example, and brings others along with him on the journey of thinking about how we can make better work for our clients."

Stefan Hawes

Former CEO
Blast Radius

“In strategy there are simplifiers and obfuscuators. Simon will simply tell you what you need to hear. Might not always be what you think you want to hear.”

Antoinette Hoes

Former CEO
Wunderman Amsterdam

“Super smart and lightning fast, Simon knows how to simplify the most complex and tricky stuff so that even a goldfish could get it. He thinks in a very insightful way which makes for lively debates as we all strive to push the work to its full potential. I’d work with him again in a heartbeat.”

Hazelle Klonhammer

Former Managing Director
Grey Amsterdam

“Of the many strategists I've worked with, Simon stands out as the most collaborative and reliably excellent. And those matter when bridging creative and business people (and their egos), and when it absolutely needs to work in real-world practice and not theory. He asks the right questions to get to the answers, and is personally a delight to work with.”

Richard Monturo

Former Planning Director
Strawberry Frog

"Simon delivered strategic clarity, creative briefs and business results on our lifestyle business."

Michael Price

Former Marketing Director (EMEA)
ASICS

“There are many kinds of strategists around.  Simon is the useful kind.  Refreshingly low on hype and bullshit, yet current with what matters.  We did some great work together building international brands.  Chances are he can help you and your brand.  I would listen.”

Brian Elliott

CEO & Founder
Strawberry Frog & Amsterdam Worldwide

“I’m a big believer in strategy. It’s your company decision making Northern Star and it’s the opportunity to be something. Simon will guide your strategic positioning process, for you or your client, with intellect and grace.”

Mark Chalmers

Former Creative Director
Strawberry Frog & Perfect Fools

“I was fortunate to work with Simon during spells at two different agencies. He is the type of partner who makes the work better and makes creative directing easier by finding simple ways in that offer plenty of scope for concepting. He is insightful and creative in his approach, as well as being knowledgeable in all facets of integrated advertising and how brands work. Yes, he supports Liverpool but, if you can overlook that fundamental flaw, I would recommend Simon wholeheartedly.”

Andrew Watson

Former Executive Creative Director
Blast Radius

"Simon has an insightful brain that cuts to the quick of any business problem, and his eloquence helps everyone with less insightful brains to understand and truly feel inspired."

Paul Fraser

Freelance Creative Director
(ex-Ogilvy, Tribal DDB a.o.)