Nike Women
Keep Up
Brief to present Nike (historically perceived as more male/macho) as the brand that really gets women’s dance fitness. At the time, not many really took the category very seriously.
Show how Nike doesn’t patronize women and understands how they ‘exercise their mojo’ in dance and challenge themselves.
Agency
Wieden + Kennedy (2005)
A few more cases
KvK: 73075795
KvK: 73075795
KvK: 73075795
VAT/BTW: NL 245 865 615 B02
VAT/BTW: NL 245 865 615 B02
VAT/BTW: NL 245 865 615 B02
©Simple Simon Strategy 2019
©Simple Simon Strategy 2019
©Simple Simon Strategy 2019